The past few months have been fraught with turmoil on the stock market, where nary a day went by without some major company making headlines for collapsing. This led to an unprecedented amount of volatility and worry among investors. What can we expect going forward? Will these companies survive or will they disappear into history as one-hit wonders?
The “how to identify market correction” is a topic that many people are interested in. There are many different ways that you can identify the market correction, but one of the most common ones is how drastic changes in a company’s stock value occur over a short period of time.
In the last few hours, the release of the first quarterly has allowed Netflix to determine the first drop in users, which it is preparing to remedy by intervening also in the fight against the condition of passwords and low-cost subscriptions with advertising, after analyzing various factors and making self-criticism.
Following the newest video game news, the Netflix multimedia streaming platform has issued its first quarterly statistics for 2022, causing a stock market crash and a promise of corrective measures and countermeasures to prevent what is the first loss in customers in more than a decade.
In the last few hours, during a video call with shareholders and investors, Netflix’s co-CEO, Reed Hastings, revealed that, compared to the 4th quarter of 2021 (221.84 million subscribers), the platform has lost 200 thousand subscribers, bringing the total to 221.64 million paying users, in the name of a user loss that could leave another 2 million users on the street in the following quarter. Instead, the company’s predictions from a few months ago predicted a rise of 2.5 million subscribers, against the 2.7 forecasted by analysts, but much fewer than the 3.98 million recorded in the same period of 2021.
This has resulted in a decline in revenue, which is currently at $ 7.87 billion, down from $ 7.93 billion predicted; the stock market implications were swift, with the big N losing 27 percent of its value in after-hours trading, down to $ 256 per share.
Hastings’ justifications are different. To begin with, there would be saturation in its primary markets, as well as the effect of the conflict in Ukraine (with a loss of 700,000 members in Russia, compared to the predicted 500,000 more), as well as existing and prospective rivalry in Central-Eastern Europe (with traditional entertainment services that launch into streaming). Still on the subject of analysis, given that there will certainly also have been the impact in some markets (e.g. USA) of the recent changes, it was hypothesized that part of the blame for the decline in users may also depend on the fact that the previous growth was was dictated by the search for entertainment during the lockdown from Covid: obviously, there was no lack of criticism of the programming, explaining that many key contents (eg. The Adam project and the second season of Bridgerton) will arrive only at the end of the quarter, and the reference to the scourge of password sharing, given that – according to the company – 100 million households (including 30 million in Canada and the US) – access content by sharing passwords.
Netflix has a plethora of options to provide. The first step is to improve “the quality of our programming and counsel.” Furthermore, it is planned to expand the test, which is currently active in Costa Rica, Chile, and Peru, and charges for each secondary account (but with its own login, preferences, suggestions, and so on) that is not residing in the same household, to other markets that you decide to add (in the hopes that the relative user will switch to a real subscription and be able to migrate his settings, histories, and various lists) to the vision of the contents. Finally, in the name of a revolution in its 25-year history, Netflix is evaluating the hypothesis (while remaining in its role as publisher, with other people taking care of matching the ads) of plans made even cheaper by the presence of advertising, taking a cue from Hulu and Disney, with the Mickey Mouse company already foreseeing advertising in its Asian streaming Hotstar and that will also insert it on Disney + in the United States by the end of the year, taking a cue from Hulu and Disney
The “2021 market correction” is a prediction of what could happen in 2021.
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